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  • Born To Sell, is an investment software company. We make software (a covered call screener) to help self-directed investors increase monthly income from their portfolio of stocks and ETFs. We use the ‘covered call’ strategy where investors own stock and then sell call options against those shares to create recurring monthly income.

    Why Born To Sell?

    Our software is fast.

    If you change one of our Search filters (any slider, checkbox, etc.) you see the results update immediately. You never have to push a Search button and wait for an entire new page load to see the results.

    Our software is easy.

    We use modern web design principles to make your choices clear and easy to understand. It is our belief that you can make money with covered calls by keeping the software and process simple.

    Our software saves you time.

    Most covered call writers spend a great deal of time creating and updating a custom spreadsheet they use to track their positions. Our Portfolio features take care of this for you.

    For example, our Dashboard lets you see at a glance how much time premium remains in each of your positions so you can quickly decide if it’s time to modify or exit any of them. You’ll also get a Personal Calendar with earnings release dates and ex-dividend dates for all your positions. And our Top 10 page shows you the most popular covered calls. Plus weeklys, updating prices during market hours, rolling calculator, income goal, etc… Check out our features.

    Our software is award winning.

    1st place for Trading Software in the STAR Award contest in 20162014, and 2013.

    trading software award 2016 trading software award 2014 trading software award 2013

    We have a free trial.

    You can try everything we have free for two weeks. We’re confident you’ll like what you see. And if not… well, maybe you could try to eat some ice cream and then come back when you’re in a better mood.

    Earn Extra Income On Stocks You Own With Our Covered Call Screener and Portfolio Management Software


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